Our values

What we believe in

Whatever is too complicated will never work
It takes a lot of effort to reach a straightforward design
 

Our values

Clarity

Simplicity is the mother of clarity
Clear specifications lead to good design
 

Justification

Every choice must be duly justified
Our clients want to understand, and not just to believe
 

Pragmatism

A recommendation can only be good if the client has the means to carry it out
The best piece of advice is seldom one which aims at perfection
 

Only material reality matters

Only verifiable information is useful
An idea is good only if it can be tested